PrimeSports Sportsbook

PrimeSports is an enterprise-grade sportsbook platform developed for PrimeBook Ltd., covering 120+ sports with 35,000+ live events monthly across football, basketball, tennis, esports, MMA, cricket, golf, and niche sports. The platform features a proprietary live betting engine with sub-100ms bet placement, integrated HD live streaming for 5,000+ events per month, advanced risk management with AI-powered anomaly detection and automated limit controls, custom parlay builder with 12+ selections, bet builder tools for match-specific custom bets, cash-out functionality (full and partial), and comprehensive player management with responsible gambling limits. The back office provides real-time P&L dashboards, detailed betting analytics, affiliate tracking, bonus management, and financial reconciliation tools.